![]() This includes both Pins you’ve published as well as Pins others have saved from your claimed domain or accounts (your website or your instagram for example). Monthly Views is the number of impressions (times your Pins were seen on screen) in the last 30 days. The most prominent metric on Pinterest is the number underneath your profile name, which is monthly views. Here are some of the metrics that I encourage my clients and course students to keep an eye on: Monthly Views There are lots of different metrics to track on Pinterest, some more obvious than others, and some more useful than others. Which Metrics are Important on Pinterest? There are a couple of things you’ll need to have in place before you can get access to analytics on your Pinterest account:Ĭonvert to a business account (or start a new business account) - which you can do through your Pinterest settings.Ĭlaim your website and social media channels (again, in your settings, under claim) and this will give you access to the full analytics and allow you to track your website traffic from Pinterest - the fun bit! You’ll know that’s all set up when the little globe icon appears next to your website on your profile. How to Get Access to Pinterest Analytics: Most importantly, knowing your highest performing pins is really helpful for coming up with new content ideas, because you can see what your audience is enjoying and create more pins like those. Tracking your metrics also helps you stay on track with your Pinterest goals, and not get distracted by obsessing over less important things (* cough* followers * cough*). Firstly and most obviously, it helps you see what your most successful pins are (always helpful!). There are a few reasons why understanding your Pinterest analytics is super important to growing on the platform. ![]() Pinterest analytics can look a bit overwhelming when you’re starting out, but don’t worry, I’ve created this guide as an introduction for you. Pinterest updated their metrics in January 2021, so there are new ways to analyse your progress on the platform.
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